The Annual Pharma Supply Chain & Security World Conference is back in London for the 6th time, and this time with more focus on optimizing your supply chain challenges to ensure an agile, responsive, streamlined, and secured supply chain. The pharmaceutical supply chains are facing a significant challenge in the form of counterfeit drugs that are entering the supply chain from various points at different levels. Pharmaceutical companies that adopt an effective serialization program have end-to-end visibility and traceability for all of their packaging, labeling, and distribution. This enables them to rapidly identify and quarantine counterfeit products.